My name is Erin McNulty and I’m a professional pet photographer in Melbourne, Australia. I specialize in relaxed and candid pet portraiture. I have recently completed a fundraising calendar for Saffron on the Hill, a dog rescue group here in Melbourne. Creating a calendar is a huge amount of work but a very rewarding project, and I’m excited to share my experience here with you on Hair of the Dog.
This article is broken up into 3 parts; before you start, during the process, and finding a printer. Please start by reading the first post in this series here. If you have any questions that I haven’t answered, I’d love to hear from you!
- Backup, Backup, Backup. Given that this is a time sensitive project you should be extra vigilant about backup.
- Communicate clearly and effectively about progress. This can just be a simple email once a week to let them know what stage you are up to, and what the next stage will be.
- Make sure you are scheduling time to work on the calendar. It doesn’t matter if you’re volunteering, you are representing your brand and you need to treat them like a full paying client. Have better than excellent service the whole way through.
- Get postage quotes and decide on the retail price. Discuss who will manage orders, payment and postage.
- It’s also a good idea to start mentioning the calendar on your blog/Facebook, even posting a few sneak peeks. This will get anticipation up and by the time the calendar goes on sale people will be lining up to order!