The Easy Button.  Staples sure does make that sound appealing, don’t they? 

While there isn’t an easy button in photography or post-processing…there is an easy button for white balance.

Enter the Grey Card.  You can find a simple grey card for $10.  *grabs megaphone* $10! 

Isn’t $10 worth hours of your time sliding that white balance and tint slider left and right trying to find the perfect white balance only to get up from the computer and sit back down the next day and realize it is STILL totally off?!?! 

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You see, our brain knows what color that dog was so it will subtly ‘correct’ what your eyes are seeing.  Our eyes also adjust to the white balance on the screen, just as they adjust to the darkness taking a walk at night.  Your color can look spot on, but sit back down with those images the next day and you realize the dogs look like they belong in the Smurfs!

Not only is this white balance too affordable, it is also quick and easy!   Simply take an image of the grey card at each new lighting scenario. 

white-balance-tool

Wait.  Breathe.  Each new lighting scenario….not each new sequence of shots! 

I find that often I only need to take 2-3 white balance images throughout my entire session!  If I move from open shade to backlighting….take a new white balance image.  If I move from full sun to open shade….take a new white balance image.  If you are moving from open shade to open shade…you’re fine!  No need to take a new image, your white balance will remain consistent. 

Here is a typical before and after image adjustment with only selecting the custom white balance from the grey card image.

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Simply visit the develop module in Lightroom and click on the eyedropper tool in the Basic panel.  Next, click on the grey card.  Voilà.  98% perfect white balance and tint! 

white-balance-in-lightroom

Of course, you are welcome to add some warmth and adjust the white balance to taste, but now you have a standard starting place. 

If you are interested in learning more about how to quickly and efficiently edit your pet photographs, please join us for a FREE webinar!  We will be discussing the 6 Most Common Mistakes Pet Photographers Make in Lightroom and Photoshop.    

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