Your path to a more profitable

pet photography business…

in 60 days.

The average photographer makes far less annually than a general manager at an internationally-known fast food establishment.  Don’t we deserve more?  I believe we do…..

Average hourly wage of a photographer, in dollars

Average annual salary of a photographer, in thousands

Average annual salary of a fast food general manager, in thousands

The Business of Pet Photography is here to help you get your barking business in order! 

I hear it all of the time, photographers looking for the one magic solution to creating their dream business, however… 

…there is no one thing.  There are actually many things that work together to create a business that gets noticed and gets bookings. 

If just ONE section of your business is out of whack, it can be very difficult to find profitability.

next Enrollment opens in October

There is a myth out there that if you create stunning images, your pet photography business will be successful.  Yes.  Creating technically sound and unique work is a very important component of a successful business…but without a solid business strategy, you will struggle to be profitable.  I’ve seen photographers with gorgeous work struggle to find any clients.  I’ve also seen photographers working 60 hours a week and barely making any profit.  There is a better way to play.  Embrace the business.  Make a plan.  Be more profitable.

I’m Nicole, and I have a passion for helping pet photographers create a business, and life, that meets their definition of success.  Whether that is running a busy retail studio space and working full-time or running a part-time (but still profitable) pet photography business from their home.  In addition to creating my own six-figure photography business photographing only 50 clients per year, I’ve had the honor of teaching other pet photographers from the US, Australia, UK, New Zealand, and beyond.

I want you to have a business that supports the life you want to live…and I can help you get there.

together we can…

-Determine what success looks like for you.

-Attract your tribe.

-Be more profitable.

-Fill your calendar.

-Create systems to have more free time.

Nicole is a talented photographer and a business-savvy entrepreneur.  She provides incredible value in her courses with proven business strategies, workflow time-savers, pricing calculators, templates, and marketing tips.  I implemented what I learned in her course, opened my business, and grossed almost $20,000 in my first year from only 7 clients!  I can confidently say that my part-time photography business is profitable and attracting my ideal clients.  Before working with Nicole, I was planning to run a shoot-and-burn business model, but she steered me towards earning more and working less.  Thank you, Nicole, for helping me set up for success!

Megan Murray

Megan Murray Photography

we will take an 8-week journey together, which is broken into easily actionable steps.

Set up for success

In this introduction module, we are going to get all of those pesky details like business licenses, contracts, cash flow, accounting, and taxes out of the way so that your business is set up legally and ready to roll.

Business blueprint

Every business needs a plan, but the beauty of being self-employed is that you can create a business that serves the life you want to live.  We will create that plan, discover our style, determine what goes into our brand, and examine websites that work.

Pricing for Profit

This is where many photographers make it or break it, it’s also where many photographers bury their heads in the sand and ignore the numbers because it’s too overwhelming.  I promise to break it down for you as we discover the art of pricing and the science of pricing….and how to have them work together to create profit.

Stress-free sales

Sales, that little word conjures up so much dread throughout the world.  I challenge you to change your perception.  When we approach our sales as a consultation, we pave the way to more satisfied clients and a higher income.  Discover how to change your mindset, the 9 steps to successful sales, and what you need for in-person sales.  We will walk through a no pressure sales session together, along with how to handle common objections with service and grace.

Extraordinary experiences

Clients that receive the service they expect, are just as damaging for your business as unhappy clients.  When someone receives the service that they expect, they don’t talk about it.  However, when your clients receive extraordinary experiences they tell everyone!  Creating incredible word of mouth referrals has nothing to do with a fancy referral program, and everything to do with creating an experience.

Masterly marketing

Marketing is not simply creating a website and posting on social media.  There are many sides to a comprehensive marketing strategy, and they don’t have to be expensive or time-consuming…but they must be well-planned and executed.  We will examine what you need to position your marketing as well as review oodles of ready to implement marketing opportunities.

two special bonuses are also included…

automatic admin

What’s the biggest time suck in our business, besides Facebook?  Administrative tasks, but it doesn’t have to be that way!  I’m a huge fan of systems.  Anything that can allow my business to run itself while I have a chocolate martini is a slam dunk.  We will dive into my favorite automation tools, time management techniques, and best practices for email management.

crafting your craft

Even though this is a business course, one of the critical building blocks of a successful pet photography business is the photography itself.  It’s probably also the reason you wanted to get into the business!  We will discuss technical shooting details as well as tips for managing the humans and the animals at your shoot.

the details…

The class officially starts on Friday, June 30th, with each new module will be released weekly.  This gives you time to go through and implement the exercises, without getting too overwhelmed!  While we will try to work through this class as a group, I completely understand that life happens and the free time you had planned for the week evaporates with various life events.  I’ve been there….pretty much weekly! 

That is why this course comes with LIFETIME access to all current material and any future updates. 

weekly office hours…

You don’t have to go through this class alone!  Nicole is available during a weekly ‘office hour’ webinar to answer your questions and give you personalized feedback.  These will be held Thursday mornings at 10am US Eastern time from July 5 through August 24th.  Don’t worry if you can’t join us live though, all questions will be submitted prior to the event and the webinar will be posted in the Academy so that you can watch it at your convenience.

the extras…

Within each module, there are a plethora of additional resources to help you implement your new knowledge.  We’ve got sample contracts, client email swipe files, client communication booklets, pricing guides, spreadsheets, marketing samples, worksheets, checklists, and more!

the guidance…

Discuss what we are learning and seek assistance from a group of successful and motivated pet photographers in the private Facebook group that is for members ONLY.  Nicole is also very active in this group, helping everyone move their business forward and starting making more money!

the vipp (very important pet photographer)…

If you desire to have even more personalized attention during the course, Nicole is offering ONLY 5 VIPP seats that include three 45-minute PRIVATE Skype calls to keep you accountable and work through the exact details of your dream business and create the plan to get you there.

Here’s the thing….no two dream businesses are alike. 

The content in this class is to give you the knowledge that you need to create a business that serves the lifestyle that you want to lead. 

This information is what I have been teaching in my Hair of the Dog retreats that has helped students transition shoot and burn studios into profitable boutique businesses.  The system works, just as long as you commit to doing the work to implement it.

Oh my gosh! If anyone knows how to run a VERY successful business, it’s Nicole. In fact, I frequently exclaim to my other half, “she’s a bloody genius!” I am blown away by her seamless organization and understanding of the gazillion pieces required to make things tick. I considered myself to have a fair understanding of my business, then Nicole revealed there is so much more to learn. I learned about everything from client journey to number crunching.  The tools she has given me continue to help us every day. Even if you think you know everything you need to know – you will be  surprised. Since meeting Nicole I continue to be incredibly inspired by her, and the continued support has been fantastic. And guess what? Our average order value has nearly doubled!  If that isn’t a testament that she’s barking up the right tree (excuse the pun), then I don’t know what is.

Cat Race

CatsDog Photography

This class is for you if….

  • You dream of creating a career that you love.  You want to hang up your shingle and introduce your business to the world….but aren’t sure where to even start!
  • You have a pet photography business but you just can’t seem to get traction on attracting qualified clients.
  • You love what you do, but your business is struggling to turn a profit.  You know that a successful business is possible, but you can’t seem to figure out how to make it happen.
  • You feel overwhelmed at all of the conflicting advice and want to set up a business that works for YOUR goals.
  • You are ready to roll up your sleeves and do the work required to build this business.  Actually, this is exciting to you as with each step you take you are closer to running a six-figure pet photography business.
  • You feel scattered and without an overall vision or plan to create the life you crave.

it may not be for you if…

You are looking for an easy path to success.  I hate to break it to you, there is no easy button.  All of the knowledge in the world does you NO good if you don’t implement it.  The Business of Pet Photography is for those that are willing to do the work.  If you do the work, I know you will find success.

Over the last 2 years I had acquired a lot of information from various sources about how to start a photography business. It was overwhelming and disjointed and little of the information was tailored to pet photography. Nicole brought it all home for me. She also shared processes, tools , workflows, tips and the mindset needed to build a successful business. Plus, everything was relevant to pet photography… hallelujah, can I get an amen!

Karen Black

Indigo Pet Photography

Enrollment opens in October

Pay in Full

Single Payment
$697
  • Lifetime access to this course, and any future updates
  • 6 jam-packed modules covering the business of pet photography
  • Two bonus modules related to automation and improving your photography
  • A weekly LIVE webinar “office hour” with Nicole to answer all of your questions
  • Downloadable checklists, cheat sheets, and worksheets
  • A private Facebook group to help keep you accountable

Payment Plan

8 monthly payments
$97/mo
  • Lifetime access to this course, and any future updates
  • 6 jam-packed modules covering the business of pet photography
  • Two bonus modules related to automation and improving your photography
  • A weekly LIVE webinar “office hour” with Nicole to answer all of your questions
  • Downloadable checklists, cheat sheets, and worksheets
  • A private Facebook group to help keep you accountable
  • 8 monthly payments of $97

VIPP Access

Single Payment
$1297
  • Includes THREE 45-minute PRIVATE Skype calls with Nicole
  • VERY limited availability for the VIPP program
  • Lifetime access to this course, and any future updates
  • 6 jam-packed modules covering the business of pet photography
  • Two bonus modules related to automation and improving your photography
  • Downloadable checklists, cheat sheets, and worksheets
  • A weekly group “office hour” with Nicole to answer any of your questions
  • A private Facebook group to help keep you accountable

Please note that this purchase is subject to a 7% sales tax for Pennsylvania residents only.  This will be billed separately from this purchase.

My life has changed significantly in the past 6 months, and all for the better.  I was running a part-time pet photography business for years, but was afraid to take the leap into full-time.  Thanks to many of the new business and photography skills that I have learned from Nicole I’m finding work in places that I never knew existed!  I’m also booking sessions 3-4 months into the future.  Most importantly, I’m no longer working in a retail job with a challenging boss that had zero appreciation for my effort!

Craig Bullock

Furtography

no Risk guarantee

I get it.  This is a big investment, especially if your business isn’t as profitable as you would like it to be.  I also understand that you have probably seen big promises in online training in the past and may be a little skeptical as to whether this program will work for you. 

There is nothing more rewarding for me than watching a student make a transformation in their business…and therefore allowing them to move one step closer to the life they’ve only imagined. 

This is why I’m offering a 60 day money back guarantee.  Now the Business of Pet Photography class was created for doers….not dreamers.  I love dreaming, but without the doing there is no way that I can help you achieve success.  Therefore, you do need to DO the work within the course.  If you can show me that you have completed all of the work in the course and you still feel that this was not worth your investment, I would be happy to refund your purchase.

I promise that if you take the time to really apply the information in this course….you will be well on your way to the business of your dreams.

If you would like to be reminded when registration opens, simply enter your email here….

Questions? Get in touch!

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All content © Nicole Begley Photography, LLC - Hair of the Dog 2012-2017. All rights reserved.  Stealing is for suckers.