How I spent 50K

How I spent 50K

It’s no secret that running a photography business requires us to wear MANY hats.  We need to know the craft of photography and post-processing, animal behavior, website design, accounting and pricing, sales strategies, customer service, and so…much…more.  With so...
The $59 Photography Session

The $59 Photography Session

The title of this post may be a little harsh, but it doesn’t make it any less true.  Have you heard of Snappr?  It started in Australia but has now moved to San Francisco, it’s the Uber of photography.  They are advertising hand-picked pros showing up at...
Should I lower my pricing?

Should I lower my pricing?

“I’m second guessing my pricing.  I was very successful last fall, grossing $17,000 in just two months, since then all I have heard is “I love your work but it is not in my budget.”  I’m considering lowering my prices, but not sure if that is the right move.” I’m...
Do you need more profit in your business?

Do you need more profit in your business?

You know the drill.  You log into your bank account to check the balance and it’s low…too low for comfort.  By contrast, hopefully, you’ve also experienced the feeling of logging into your account to see it busting at the seams with cash.  That feels so good…which is...
What is Success?

What is Success?

The official definition is “accomplishing an aim or purpose” and “ having achieved popularity, profit, or distinction.”  I feel that both of these are missing the point, especially the second one.  Success should not be measured by the dollars in your bank account,...