Should I lower my pricing?

Should I lower my pricing?

“I’m second guessing my pricing.  I was very successful last fall, grossing $17,000 in just two months, since then all I have heard is “I love your work but it is not in my budget.”  I’m considering lowering my prices, but not sure if that is the right move.” I’m...
How your flexibility is hurting your business

How your flexibility is hurting your business

This past spring we were in the market for an orthodontist for my daughter.  There is one orthodontist that is HIGHLY recommended and it seems that every single student at my daughter’s elementary school goes there.  I called for an appointment and received one 6...
The 5K Charitable Marketing Challenge

The 5K Charitable Marketing Challenge

It’s no secret that charitable marketing is one of my favorite marketing strategies.  It builds good will towards your business, attracts clients that value you, raises money for causes that you care about, and can add significantly to your bottom line….what’s not to...