Building your photography business around products

Building your photography business around products

Why is it that most photographers hang up their digital shingle and immediately start selling ONLY digital files?  Because it’s easy.  However, I challenge you to consider if it is the best strategy for creating a sustainable and profitable business.  If you are about...
The $3,000 session average…

The $3,000 session average…

A multiple thousand dollar session average seems completely unattainable and out of reach when you are grinding through creating your business and desperately seeking your target client.  Psychology tells us that there are two ways in which people commonly react when...
The Myth of the Part-Time Photographer

The Myth of the Part-Time Photographer

If I hear it again, I’m going to scream. “Part-time photographers can afford to charge less than full-time photographers because they don’t have to rely on the income.” This echoes far and wide across the interwebs and it’s just plain wrong, in my little humble...
The 5K Charitable Marketing Challenge

The 5K Charitable Marketing Challenge

It’s no secret that charitable marketing is one of my favorite marketing strategies.  It builds good will towards your business, attracts clients that value you, raises money for causes that you care about, and can add significantly to your bottom line….what’s not to...