Should I lower my pricing?

Should I lower my pricing?

“I’m second guessing my pricing.  I was very successful last fall, grossing $17,000 in just two months, since then all I have heard is “I love your work but it is not in my budget.”  I’m considering lowering my prices, but not sure if that is the right move.” I’m...
Do you need more profit in your business?

Do you need more profit in your business?

You know the drill.  You log into your bank account to check the balance and it’s low…too low for comfort.  By contrast, hopefully, you’ve also experienced the feeling of logging into your account to see it busting at the seams with cash.  That feels so good…which is...
Building your photography business around products

Building your photography business around products

Why is it that most photographers hang up their digital shingle and immediately start selling ONLY digital files?  Because it’s easy.  However, I challenge you to consider if it is the best strategy for creating a sustainable and profitable business.  If you are about...
The $3,000 session average…

The $3,000 session average…

A multiple thousand dollar session average seems completely unattainable and out of reach when you are grinding through creating your business and desperately seeking your target client.  Psychology tells us that there are two ways in which people commonly react when...
The Myth of the Part-Time Photographer

The Myth of the Part-Time Photographer

If I hear it again, I’m going to scream. “Part-time photographers can afford to charge less than full-time photographers because they don’t have to rely on the income.” This echoes far and wide across the interwebs and it’s just plain wrong, in my little humble...