My name is Erin McNulty and I’m a professional pet photographer in Melbourne, Australia. I specialize in relaxed and candid pet portraiture.  I have recently completed a fundraising calendar for Saffron on the Hill, a dog rescue group here in Melbourne. Creating a calendar is a huge amount of work but a very rewarding project, and I’m excited to share my experience here with you on Hair of the Dog.

This article is broken up into 3 parts; before you start, during the process, and finding a printer.  Please start by reading the first post in this series here.  If you have any questions that I haven’t answered, I’d love to hear from you!


  1. Backup, Backup, Backup. Given that this is a time sensitive project you should be extra vigilant about backup.
  1. Communicate clearly and effectively about progress. This can just be a simple email once a week to let them know what stage you are up to, and what the next stage will be.
  1. Make sure you are scheduling time to work on the calendar. It doesn’t matter if you’re volunteering, you are representing your brand and you need to treat them like a full paying client. Have better than excellent service the whole way through.
  1. Get postage quotes and decide on the retail price. Discuss who will manage orders, payment and postage.
  1. It’s also a good idea to start mentioning the calendar on your blog/Facebook, even posting a few sneak peeks. This will get anticipation up and by the time the calendar goes on sale people will be lining up to order!
Stop back tomorrow to learn about finding a printer and a few other tips and tricks to keep in mind during the process!

pet photography calendar