Your path to a more profitable

pet photography business…

in 60 days.

The average photographer makes far less annually than a general manager at an internationally-known fast food establishment.  Don’t we deserve more?  I believe we do…..

Average hourly wage of a photographer, in dollars

Average annual salary of a photographer, in thousands

Average annual salary of a fast food general manager, in thousands

The Business of Pet Photography is here to help you get your barking business in order! 

I hear it all of the time, photographers looking for the one magic solution to creating their dream business, however… 

…there is no one thing.  There are actually many things that work together to create a business that gets noticed and gets bookings. 

If just ONE section of your business is out of whack, it can be very difficult to find profitability.

Enrollment Reopens in october

There is a myth out there that if you create stunning images, your pet photography business will be successful.  Yes.  Creating technically sound and unique work is a very important component of a successful business…but without a solid business strategy, you will struggle to be profitable.  I’ve seen photographers with gorgeous work struggle to find any clients.  I’ve also seen photographers working 60 hours a week and barely making any profit.  There is a better way to play.  Embrace the business.  Make a plan.  Be more profitable.

I’m Nicole, and I have a passion for helping pet photographers create a business, and life, that meets their definition of success.  Whether that is running a busy retail studio space and working full-time or running a part-time (but still profitable) pet photography business from their home.  In addition to creating my own six-figure photography business photographing only 50 clients per year, I’ve had the honor of teaching other pet photographers from the US, Australia, UK, New Zealand, and beyond.

I want you to have a business that supports the life you want to live…and I can help you get there.

together we can…

-Determine what success looks like for you.

-Attract your tribe.

-Be more profitable.

-Fill your calendar.

-Create systems to have more free time.

Nicole is a talented photographer and a business-savvy entrepreneur. She provides incredible value in her course with proven business strategies, workflow time-savers, pricing calculators, templates, marketing techniques, and more. I implemented what I learned in her course, opened my business, and grossed $20,000 in my first year from only 7 clients! In year 2, I doubled my sales, and year 3 is looking even better with several record-breaking sales over $5000! I refer back to my course notes often, and appreciate that Nicole is a complete open book, provides continued support to her students through the private facebook group and office hours, and updates the course content regularly. I can confidently say that my part-time photography business is profitable and attracting my ideal clients. Before working with Nicole, I was planning to run a shoot-and-burn business model, but she steered me towards creating a boutique business where I could earn more while working less.

Megan Murray

Megan Murray Photography

we will take an 8-week journey together, which is broken into easily actionable steps.

Set up for success

In this introduction module, we are going to get all of those pesky details like business licenses, contracts, cash flow, accounting, and taxes out of the way so that your business is set up legally and ready to roll.

Business blueprint

Every business needs a plan, but the beauty of being self-employed is that you can create a business that serves the life you want to live.  We will create that plan, discover our style, determine what goes into our brand, and examine websites that work.

Pricing for Profit

This is where many photographers make it or break it, it’s also where many photographers bury their heads in the sand and ignore the numbers because it’s too overwhelming.  I promise to break it down for you as we discover the art of pricing and the science of pricing….and how to have them work together to create profit.

Stress-free sales

Sales, that little word conjures up so much dread throughout the world.  I challenge you to change your perception.  When we approach our sales as a consultation, we pave the way to more satisfied clients and a higher income.  Discover how to change your mindset, the 9 steps to successful sales, and what you need for in-person sales.  We will walk through a no pressure sales session together, along with how to handle common objections with service and grace.

Extraordinary experiences

Clients that receive the service they expect, are just as damaging for your business as unhappy clients.  When someone receives the service that they expect, they don’t talk about it.  However, when your clients receive extraordinary experiences they tell everyone!  Creating incredible word of mouth referrals has nothing to do with a fancy referral program, and everything to do with creating an experience.

Masterly marketing

Marketing is not simply creating a website and posting on social media.  There are many sides to a comprehensive marketing strategy, and they don’t have to be expensive or time-consuming…but they must be well-planned and executed.  We will examine what you need to position your marketing as well as review oodles of ready to implement marketing opportunities.

two special bonuses are also included…

automatic admin

What’s the biggest time suck in our business, besides Facebook?  Administrative tasks, but it doesn’t have to be that way!  I’m a huge fan of systems.  Anything that can allow my business to run itself while I have a chocolate martini is a slam dunk.  We will dive into my favorite automation tools, time management techniques, and best practices for email management.

crafting your craft

Even though this is a business course, one of the critical building blocks of a successful pet photography business is the photography itself.  It’s probably also the reason you wanted to get into the business!  We will discuss technical shooting details as well as tips for managing the humans and the animals at your shoot.

Having had my own business in a different industry for the last 7 years, I learned everything the hard way. So when I was starting my pet photography business, I saw Nicole’s course and I didn’t hesitate to sign up! It was the best investment I could have made because not only did it save me a lot of research plus many nightmares and headaches, it saved me so much time and time is money!  If I’d had a course like this the first time around I would have been far more profitable from the very beginning. This course pays for itself over and over, it’s worth it for the pricing module alone! Nicole has a natural talent for teaching and simplifying.  There are so many online courses out there for photographers but there is nothing out there that compares to this.  Purchasing and completing The Business of Pet Photography was the wisest business decision I made last year!!!

Cassandra Blanchard

the details…

The class starts as soon as you register, with each new module will be released weekly.  This gives you time to go through and implement the exercises, without getting too overwhelmed!  While we will try to work through this class as a group, I completely understand that life happens and the free time you had planned for the week evaporates with various life events.  I’ve been there….pretty much weekly! 

That is why this course comes with LIFETIME access to all current material and any future updates. 

live webinar office hours…

You don’t have to go through this class alone!  Nicole is available during regular ‘office hour’ webinars to answer your questions and give you personalized feedback.  These will be held twice monthly at rotating times from late May through late-August.  Eight calls in all!  Don’t worry if you can’t join us live though, all questions will be submitted prior to the event and the webinar will be posted in the Academy so that you can watch it at your convenience.

the extras…

Within each module, there are a plethora of additional resources to help you implement your new knowledge.  We’ve got sample contracts, client email swipe files, client communication booklets, pricing guides, spreadsheets, marketing samples, worksheets, checklists, and more!

the community…

Discuss what we are learning and seek assistance from a group of successful and motivated pet photographers in the private Facebook group that is for members ONLY.  Nicole is also very active in this group, helping everyone move their business forward and starting making more money!

When I decided to make my dog photography more than a side gig and going full time I scoured the internet, books, YouTube looking for the information I needed. I could not seem to find anything about the running a pet photography business.  It was frustrating and costly.

I was close to calling it quits until I signed up for the Business of Pet Photography online course. It was truly everything I needed to get my business off the ground, quickly. In no time I was making price sheets that I was happy with, learning new marketing techniques that worked, and the ability to talk to Nicole live during Office Hours was an enormous help, priceless information is shared during these times. I cannot recommend the Business of Pet Photography enough. Nicole has a gift of teaching and sharing, she holds nothing back, and she has built the best online community for pet photographers.

Kim Buccheri

Kimberly Sarah Photography


Are you thinking that this all sounds great, but you need a bit more accountability?  What if you had monthly coaching calls with me through the end of the year?  What if I gave you specific homework that you needed to work on in between the calls?  This would allow you hit the ground running in 2019 with a business that is set up to succeed and bring in clients. 

What if this accountability also included a full day of in-person 1:1 mentoring with yours truly?  This day is all about you and what you want to move your business forward.  Most people choose to spend the morning working on the craft of pet photography with some doggie models and then the afternoon is spent editing or taking some massive action on your business.  These 1:1 days will take place in Pittsburgh until mid-July and in Charlotte, NC after September 15th.

Simply sign up for the VIPP – Very Important Pet Photographer package and this can all be yours!

Here’s the thing….no two dream businesses are alike…and that’s ok.  

Together we build a business that works for you!

Oh my gosh! If anyone knows how to run a VERY successful business, it’s Nicole. In fact, I frequently exclaim to my other half, “she’s a bloody genius!” I am blown away by her seamless organization and understanding of the gazillion pieces required to make things tick. I considered myself to have a fair understanding of my business, then Nicole revealed there is so much more to learn. I learned about everything from client journey to number crunching.  The tools she has given me continue to help us every day. Even if you think you know everything you need to know – you will be  surprised. Since meeting Nicole I continue to be incredibly inspired by her, and the continued support has been fantastic. And guess what? Our average order value has nearly doubled!  If that isn’t a testament that she’s barking up the right tree (excuse the pun), then I don’t know what is.

Cat Race

CatsDog Photography

This class is for you if….

  • You dream of creating a career that you love.  You want to hang up your shingle and introduce your business to the world….but aren’t sure where to even start!
  • You have a pet photography business but you just can’t seem to get traction on attracting qualified clients.
  • You love what you do, but your business is struggling to turn a profit.  You know that a successful business is possible, but you can’t seem to figure out how to make it happen.
  • You feel overwhelmed at all of the conflicting advice and want to set up a business that works for YOUR goals.
  • You are ready to roll up your sleeves and do the work required to build this business.  Actually, this is exciting to you as with each step you take you are closer to running a six-figure pet photography business.
  • You feel scattered and without an overall vision or plan to create the life you crave.

it may not be for you if…

You are looking for an easy path to success.  I hate to break it to you, there is no easy button.  All of the knowledge in the world does you NO good if you don’t implement it.  The Business of Pet Photography is for those that are willing to do the work.  If you do the work, I know you will find success.

I had first heard about the Hair of the Dog course from a fellow photographer in my geographical area and the timing could not have been better. I was transitioning from nature photography over to doing pet photography and was uncertain of how to manage the two businesses. I have taken many workshops and courses over the years, but the depth of material that is covered in this course is truly amazing! I have an advanced degree in marketing and international business so I was uncertain how much the course would help. I was truly humbled by the depths to which Nicole shared all that goes into making a successful pet photography business. I bought one notebook, filled it. Bought a larger notebook, filled it! I finally found the largest notebook sold and it did the trick! The weekly conference calls, and FB group, in addition to the course materials, have been a wonderful asset that helped solidify what was learned in the modules. The course is a step-by-step blueprint that covers every conceivable thing you need to know in starting a pet photography business. Nicole is a wonderful teacher, is very approachable, and knows her stuff! I have absolutely no reservations in recommending this course for anyone that would love to pursue or even for those that would like to learn new ways to market what they currently have.

Kim Stines

Fetching Foto Photography

Enrollment reopens in october

Please note that this purchase is subject to a 7% sales tax for Pennsylvania residents only.  This will be billed separately from this purchase.

My life has changed significantly in the past 6 months, and all for the better.  I was running a part-time pet photography business for years, but was afraid to take the leap into full-time.  Thanks to many of the new business and photography skills that I have learned from Nicole I’m finding work in places that I never knew existed!  I’m also booking sessions 3-4 months into the future.  Most importantly, I’m no longer working in a retail job with a challenging boss that had zero appreciation for my effort!

Craig Bullock


Still got questions?

We’ve got answers!

How are all the videos delivered?

All of the video content is housed online within a private members portal that you will have lifetime access to as soon as you purchase the course. All you need to do is login using your a unique login that you’ll receive when you sign up and then simply tune in and watch any time. 

Is the private Facebook group mandatory?

No. It is entirely up to you if you wish to join the Facebook group or not. However, if you do you’ll find this group to be an incredible place to get feedback to your challenges, as well as kudos on your wins!  We have both past and current alumni, as well as myself, and it’s a great place to hangout, learn more, share your work, get feedback and inspiration.

I haven’t started or I’ve only just started my business. Should I sign up?

Absolutely!  This is a great time to join because it allows you to build your business in a profitable manner right out of the gate.  It’s much easier to set the framework for your business up correctly from the beginning than to realize that you need to completely overhaul your entire business two years in.  Although, if you are a few years in and you are still struggling to define and reach your target client or pull a profit from your business – this course is for you.  There are so many pieces of our business that simply must work together in order to be profitable.  

Do I need to show up live for the course?

No!  Since we have students from all over the world, all of the content is recorded and hosted online – allowing you to work on your business when it suits you.  The Office Hours are live, but you can submit a question before the event and the meeting will be recorded and uploaded to the class portal for you to watch at your convenience.  Lastly, remember that you do have LIFETIME access to the course so you can always refer back to any material that you want to review.

I'm based outside of the United States, is this course applicable to me?

I have had the opportunity to work with students from all over the globe – and these strategies work.  There may be slight market tweaks that you need to make, but that is the case throughout the US too.  There is only one short lesson that is most applicable to the students in the United States, and that is the one that talks about business formations and taxes.  The rest of the course has been successfully applied in the UK, EU, Australia, New Zealand and beyond.

I’ve got slow/intermittent internet connection at my place, will this affect my ability to view the video classes?

If you have super slow internet (we send our condolences!) and we can also send the videos directly to you for download, just email us and we’ll get you sorted.

For any other questions related to the course please don’t hesitate to get in touch.

no Risk guarantee

I get it.  This is a big investment, especially if your business isn’t as profitable as you would like it to be.  I also understand that you have probably seen big promises in online training in the past and may be a little skeptical as to whether this program will work for you. 

There is nothing more rewarding for me than watching a student make a transformation in their business…and therefore allowing them to move one step closer to the life they’ve only imagined. 

This is why I’m offering a 60-day money back guarantee.  Now the Business of Pet Photography class was created for doers….not dreamers.  I love dreaming, but without the doing there is no way that I can help you achieve success.  Therefore, you do need to DO the work within the course.  If you can show me that you have completed all of the work in the course and you still feel that this was not worth your investment, I would be happy to refund your purchase.

I promise that if you take the time to really apply the information in this course….you will be well on your way to the business of your dreams.

if you would like to be notified when registration is open, just enter your email address below…

All content © Nicole Begley Photography, LLC - Hair of the Dog 2012-2018. All rights reserved.  Stealing is for suckers.