Smart, Enthusiastic, Creative, Chocolate martini loving, Crafty, Ambitious, Pet photographers everywhere
ARE INVITED TO THIS WORLD-FIRST EVENT…
FEATURING 16 SPEAKERS AND OVER 10 HOURS OF TRAINING – ALL FROM THE COMFORT OF YOUR OWN HOME.
You’re passionate about pet photography but there’s still so much you’re dying to know.
Learn from 16 of the most influential photography entrepreneurs in the industry as they join forces to help you tackle the technical, creative and business aspects of pet photography.
Through a series of online training sessions, downloadable learning resources and expert Q&A’s, you’ll learn how to successfully promote, protect and position yourself in the market so your pet photography business can prosper.
GET YOUR ALL ACCESS PASS
…and watch from anywhere!
YOU’RE GOING TO LEARN:
- Tips for working with natural light in outdoor on-location sessions to get the best results in any lighting.
- The basics of studio lighting including the best equipment, different setups and how to wrangle pets to capture that killer expression.
- Learn how to edit your images to create a smooth dreamy finish in Photoshop.
- Strategies to collect and convert leads through trade shows and other local events.
- A repeatable and profitable Facebook ad formula that will boost your business, even if you only have a tiny budget.
- How to optimize your website for search engine success to be found by cold traffic.
- Connect with your audience on an emotional and visual level by Defining Your Brand Vibe.
- Learn how to save your time – and sanity – by batching your Instagram content creation.
- Discover not only who your ideal client is – but also how to find them and book them.
- Your legal liabilities as a pet photographer and what you can do to protect yourself, your business and your clients.
- How to set your pricing for profit – based on YOUR unique business situation.
- The #1 secret to standing out and earning more as a pet photographer.
- How to optimize your website for search engine success and how social media can help your site’s SEO.
- Connect with your audience on an emotional and visual level by Defining Your Brand Vibe.
- How to prepare your clients for a successful experience and sales session.
- Easy ways to organize yourself so you stay on track and actually hit your business goals.
- Discover how to create a life with intention by focusing on what matters.
- Automate your business and spend less time on administrative tasks and more time shooting or enjoying your life.
Get schooled by the best in the biz and take your pet photography game to all-new heights.
Why did we create this online summit?
Given the amazing lineup of incredible talent who were willing to share their industry knowledge and highly specialized skills, how could we not? Speakers such as –
Charlotte Reeves is an incredibly talented pet photographer based in Brisbane, Australia having been awarded the 2018 AIPP Queensland Epson Professional Photographer of the Year award recently. She specializes in outdoor, natural light photography and has taught hundreds of pet photographers how to run their own successful outdoor shoots through in-person mentoring and her one-of-a-kind online program Real Shoots.
Rachel Brenke is a lawyer, photographer, business consultant for entrepreneurs, and dog lover. She helps creative industry professionals all over the world initiate, strategize and implement strategic business and marketing plans through online resources and her legal background.
J. Nichole Smith is a designer, photographer, brand consultant, speaker, and author of the Million Dollar Dog Brand book. What she really loves though is being a marketing strategist who helps entrepreneurs find freedom and fulfillment by building brands instead of businesses.
…and these guys are just the beginning!
Look, you don’t need to be at this level to join the summit. But you DO need to have some idea about what you want to achieve with your pet photography – and ask yourself this question:
“Can I get to where I want to be on my own?”
Until now, you’ve been guessing at it – and your hard work and perseverance have gotten you this far. But maybe you see pet photography images being posted that you wish you were able to create, or maybe you long for the day that you can FINALLY start earning a profit with your photography, or maybe you are still looking for those perfect clients.
It’s simple really. Photographers NEED other photographers.
That’s something that I’ve learned over the last decade of being in business. When you get up close and personal with the best, when you lean on them and learn from them, you can finally start to move the needle. It’s how you get to where you want to be faster.
It’s how you gain confidence and clarity and hone your creative vision.
This summit is made up of literally decades (or even over a century) of combined industry experience. You’ll be learning from the best, most influential and highly sought-after photography mentors in the business.
SKYROCKET YOUR SKILLS WITH CLEAR INSTRUCTIONS AND ANSWERS TO ALL OF YOUR MOST PRESSING QUESTIONS…AT AN INCREDIBLY AFFORDABLE PRICE.
No fluff, no filler, just PROVEN STRATEGIES from pet photographers and entrepreneurs who’ve been exactly where you are now.
– YOUR INSTRUCTORS –
**Please note that all sessions have been recorded and when you register you get IMMEDIATE access to ALL of the content listed below!**
IT’S A RUFF LIFE FOR PET PHOTOGRAPHERS
Rachel Brenke – The LawTog
Rachel Brenke will guide you through the ruff and furry legal waters of running a pet photography business. Working with pets brings an increased liability and more chances for photographers to get into trouble. You will finish this class with a tangible checklist to walk away with and ensure you are legally protecting yourself.
TRADE SHOW SUCCESS
Erin Bonilla – Bonilla Pet Photography
Learn how to pick, plan and profit from trade shows and local events by collecting leads and working them! Erin Bonilla has grown her six-figure pet portrait business by marketing heavily at local events and trade shows. She will teach you how to find the great shows, what you will need, and how to convert those leads into clients.
TAKE CONTROL OF YOUR SCHEDULE AND ACCOMPLISH YOUR GOALS
Heather Lahtinen –The Flourish Academy
Imagine what you could achieve if you had more time. Heather Lahtinen from the Flourish Academy will help you end procrastination and manufacture motivation. Her talk will inspire you to seek clarity, set goals, manage your time and finally find the inspiration to make it all happen.
Melanie Anderson – Anderson Education
Melanie believes in creating an intentional vision not only for your business, but for your life. After all, if you don’t have a destination in mind – any road will get you there. Let’s create a life of intention together by focusing on the 7 F’s – Faith, Family, Friends, Field, Finance, Fitness, and last but certainly not least, Fun.
GREAT EXPECTATIONS: PREPARING CLIENTS FOR SUCCESSFUL PHOTOGRAPHY SHOOTS AND PROFITABLE SALES SESSIONS
Great client experiences and profitable sales start well before the session. How are you preparing your clients? Allison and Terran believe setting clear expectations from the beginning is absolutely vital for happy clients and a healthy business — not to mention a reliable four-figure sales average. Take a detailed look into Allison and Terran’s strategic toolboxes and all the ways they ensure a positive experience for their clients and themselves. Get tips, tricks, and spark some ideas about how you can set your sessions up for success!
KEYWORDS, BACK LINKS, ALT TEXT, OH MY!
Leeann Marie – Leeann Marie Photography
Keywords, back links, alt text, oh my! The average web user won’t look past the first five results of a Google search. The outlook is even more grim for those on page 2 and beyond. That’s why it’s SO important for your website to be heavily optimized for search engines. In other words…
You’ve got to make it easy for Google to find and recognize you! But how? Join Leeann for this presentation that will help demystify search engine optimization (SEO). You’ll learn what Google likes and doesn’t like, how your social media accounts can help with your website’s SEO, and what it can all mean for your business.
HOW TO NAIL STUDIO LIGHTING WHEN WORKING WITH PETS
How do you make the most of the perfect pose and puppy dog eyes in a studio? Kim takes you through the basics of working in the studio covering the best equipment, different lighting setups to create different lighting patterns, how to wrangle pets while working in a studio, how to capture those killer expressions and all of this while nailing the lighting.
NATURAL LIGHT DOG PHOTOGRAPHY
In this training, you’ll discover how to recognize the unique characteristics of various types of natural light, ranging from late afternoon golden hour light to the soft box sky of a cloudy day. Then you’ll learn how to use those characteristics to work with the light, not struggle against it, when shooting outdoor on-location dog sessions.
BATCHING YOUR INSTAGRAM CONTENT
Tori Mistick –ToriMistick.com
One of the most common reasons that pet photographers have a hard time keeping up with their social media is that they post by the seat of their pants! That not only wastes time – but also wastes valuable brain power. Creating Instagram content in batches can save you hours every week…and help keep the sanity! Learn about planning tools, such as Planoly, and holiday calendars – both things that make it easier to run a beautiful and effective Instagram account.
AUTOMATION, WORKFLOW AND SYSTEMS FOR PET PHOTOGRAPHERS
Whether you’re just starting out, or you’ve been photographing pets for years, it’s so important to build systems into your business that allow you to spend less time on the boring stuff and more time doing what you love. The world of automation and workflows can seem really overwhelming, but Caitlin J. McColl is here to get geeky with you, helping you create and automate to save you time, money and frustration!
DEFINE YOUR BRAND VIBE
Chris Beltran – chrisbeltran.me
Connect with your audience on an emotional and visual level by Defining Your Brand Vibe. Learn how to align your messaging to the visual side of your business with a solid brand foundation. This training will help you set the tone of your brand with Trigger Words (Words that describe the look and feel of your brand). Then, we will bring those to words to life through a hyper-focused Visual Vibe Board so you can create “on brand” content consistently.
BUSINESS BOOSTER $30 FACEBOOK ADS FORMULA
Andrew Hellmich – Photobiz Xposed
Andrew shares how you can give your business the boost it needs by running one simple Facebook ad. It’s repeatable and it works…and you only need a budget of $30 to put your first ad to the test!
DETERMINING YOUR PRICING BASED ON YOUR BUSINESS
How much should I charge for this 8x10? What about these digital files? These are questions that I see asked almost daily – but there is no easy answer. The right price for my business may not be the right price for your business – so let’s determine what YOU need to be profitable…and how to set up your pricing menu so that you reach those goals.
A PET PHOTOGRAPHER’S #1 SECRET TO STANDING OUT AND EARNING MORE
J.Nichole Smith – www.jnicholesmith.com
There really is only one secret to survival as a pet photographer: Learn how to make enough money, in less and less time. This is true for most businesses, but pet photographers have unique challenges to face when it comes to creating and offering ‘the right’ products, and finding and converting ‘the right’ customers. The typical ’boutique’ model doesn’t work for everyone, everywhere, and sadly, for most photographers, it actually is NOT your photography that will ensure you get more bookings. But fear not, in this can’t-miss workshop, Nic brings good news and a few simple formulas to help you build a profitable, sustainable pet photography business – no matter where you live or how much experience you have. Tune-in to get simple, actionable steps to help you build your unique pet photography business, into a brand your ideal client cant’ resist, and a business you can really be proud of.
EDITING YOUR IMAGES FOR A SMOOTH DREAMY FINISH
Anne Geier – Anne Geier Fotografie
Anne is sharing how she creates smooth and dreamy edits of her dog portraits. She starts the process by developing the RAW file, and then moves over to Photoshop. In Photoshop, she demonstrates which tools to use for removing distracting objects and how to perfect the sharpness of your image – including making the dog’s eyes sparkle. Anne shows how she can make an exact mask in just minutes – and use that mask to create a different mood with the color of the image – along with that dreamy background. This course can take your edits from ordinary to dreamy!
DEFINING AND BOOKING YOUR IDEAL CLIENT
You’ve heard it before… “Only book your ideal client”. But what does that even mean? Why is it so important? Who is your ideal client? Where can you find them and how do you get them to book? Join Kirstie for the answers to those questions and a bucket load of actionable advice so you can have a more profitable future. It’s time to start booking more of the clients who love and value what you do.
Ready to fast-track your pet photography progress in 2019?
The Hair of the Dog Online Summit gives you exclusive access to pet photography training from the industry’s elite – available to watch anytime, anywhere.
NO TRAVEL. NO STRESS. ALL THE KNOWLEDGE. AND ONLY $249.
I see so many photographers who think that they can find the answers that they need trawling through YouTube videos and Google searches. It’s partly true – there is a TON of information out there. All free. All ready to be swiped and tucked into your camera bag o’ tricks.
But here’s the thing…
Sitting and sorting through all of that information is slow and tedious and offers no guarantee that the people you find will actually know what they’re talking about.
In this online summit, you’ll have access to 16 world-class instructors (with over a century of experience between them!) who will point you in the right direction and help you avoid common pitfalls that not only cost you money- but more importantly, your valuable time.
If you’re looking for professional-level instruction and a whole array of actionable strategies that will skyrocket your pet photography craft and business in 2019 then the Hair of the Dog Online Summit is for YOU.
THIS TRAINING IS SO MUCH MORE THAN A BUNCH OF ONLINE TUTORIALS.
It will help you…
- Grow your business.
- Improve your craft.
- Gain access to the best in the biz.
- Get all of your burning questions answered.
- Learn from the comfort of your own home – think of it as personal development in pj’s.
- Watch it back whenever you like – you know, in those pj’s.
It won’t help you…
- Get better at your craft if you also don’t practice what you learned – it’s not magic!
- Attract more clients if you don’t take the time to implement and execute on what you will learn.
- Pour a strong chocolate martini – actually, you just need to ask me in the Facebook group for that one!
About Hair of the Dog founder, Nicole Begley
Nicole Begley, M.Photog.Cr., CPP, is a zoological animal trainer turned pet photographer and educator. She is the founder of Hair of the Dog, an online community in which she empowers pet photographers to turn their dreams into reality and helps them create successful and profitable businesses. Nicole has authored a book “Pet and Equine Photography for Everyone”, available on Amazon.
She established Nicole Begley Photography in Pittsburgh, PA in 2010 but now serves the market of Charlotte, NC. Nicole shares her home with her husband, two small humans, and her Puerto Rican rescue dog Zoey. Oh yes, she is also Chief of Staff to Emma the cat. She is the creator of the #selfiedog series, a travel addict, and chocolate martini connoisseur.
Still got questions?
I’ve got your answers!
How does this online summit work?
Just like an in-person conference – only it’s completely ONLINE! That means, no travel, no fuss. You can watch all of the classes whenever and wherever you like. And if you want interaction, come and hang out in the awesome Facebook group for summit attendees only! All classes are pre-recorded so there’s no need to show up “live” and no worrying about time zones or scheduling conflicts.
HOW LONG ARE THE CLASSES?
It varies between 30 minutes and one hour – as we wanted to give the instructors enough time to teach their material but didn’t want to make everyone fill their time with filler just to hit a certain length. This helps ensure that the classes are fluff free and all about good actionable content.
How do I access the event?
When you enroll, you will receive an email containing your unique login details. Then, starting Wednesday, January 23rd, you’ll be able to access all of the content through the easy to use online portal. This is the same portal that you access any of the other Hair of the Dog courses that you may be a member of – this will be another item in your library!
What if I'm only interested in some of the training?
Some of the topics may speak to you more than others – and that’s ok. We believe that if you find at least three classes that you have an interest in – then you will find the summit extremely beneficial and worthwhile of your investment. Honestly, I would be willing to bet that if you gave some of the other courses a chance you would find a few little nuggets that you didn’t even know that you needed to know.
How long will I have access to the training?
You will have access to your classes for as long as the Hair of the Dog Academy exists, which should be for quite some time! However, you can also download every single class quickly and easily. Well definitely easily – the quickness may be a bit dependant on your internet. 😉 That will enable you to keep the material FOREVER!
Is there a money-back guarantee?
Tickets to this particular event are non-refundable – and here’s why.
I stand behind each and every one of the industry professionals participating in this summit. These guys have been hand-picked by me because they are the best at what they do. I know that they will be bringing their content A-game. I also know that you will walk away with immediately actionable tips, tricks, and techniques that will accelerate your pet photography skills. And I know that you will glean even more valuable information from these instructors than you expect.
Here’s the thing that I don’t know though – what is it that you want to get out of your pet photography passion? If you have any doubts at all about enrolling for this summit, then I recommend that you take a good look at the content available and get really clear about what it is that YOU want to focus on in your business right now. If what you are looking for matches up with the content inside this incredible world-class training, then you owe it to yourself to enroll.
If there are at least two or three topics that intrigue you, you are in the right place and you’ll want to save your seat now – before it’s too late. If, however, you look through and nothing grabs you, there’s nothing more you think you can learn from these industry experts and you think there’s nothing much to gain, then maybe next time.
Are you interested in presenting at a future summit?
Yahoo! We would love to hear from you. Please email Nicole at email@example.com – please make sure that you put “Online Summit Presentation” in the subject line so that it’s not eaten by the email goblins. Simply reach out and tell me a little bit about what you would like to present and we’ll take it from there.
Ready to skyrocket your pet photography business?
I’d love you to join us! Even better if you join us in pj’s with a chocolate martini.
All content © Nicole Begley Photography, LLC - Hair of the Dog 2012-2019. All rights reserved. Stealing is for suckers.